Case study 04 / API Integration · CRM
Make the systems talk. Give people time back.
Property Finder, Bayut and Bitrix24 connected through an integration layer for property data and lead routing.
Property Portal & CRM Automation
System design, API integration, automation and production delivery
01 / The challenge
Start with the problem.
Portal data, backend systems and CRM workflows were disconnected. Teams repeated data entry and manually handed off leads, slowing down the response workflow.
02 / The approach
Connect the moving parts.
- 01
Built an API integration layer for property data transformation, validation and normalization.
- 02
Mapped incoming data to backend and CRM fields.
- 03
Added routing rules for category, region and priority so leads reached the appropriate agents.
03 / Engineering decisions
The thinking behind the work.
Map the business process
Connected systems around the existing sales workflow, reducing repetitive handoffs.
Normalize at the boundary
Handled field mapping and validation in the integration layer before downstream use.
Own the delivery
Covered secure configuration, error handling, deployment and production maintenance.
04 / The outcome
What changed.
Reduced repetitive property-data work and accelerated the lead response and processing workflow.
Approximate results reported for the implemented workflow.
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